Starting an online home business is the goal of most people, at least those who are tired of the 9-5 work. The prospect of being your own boss and making lots of cash in online cash stream is quite attractive. The good news is that starting a home based business is something anyone can do, with little or no start-up capital needed. On average, people work on 2-3 careers in their lifetime, and the ultimate goal for most of them is to finally retire to their homes and work from there.

More and more people have become dissatisfied with their jobs and that is why the interest in starting an online business has increased tremendously. It may be confusing on where to start given the mountains of information available on the subject of home based online business, but that should not be a worry any more, now that you are holding this book. This is why I penned this book: to guide you in not only creating a profitable online business, but also to help you discover the right type of business for you.

While this is a great thing to do, it requires one to have clear goals before starting an online home-based business. The internet has certainly revolutionized the way we shop, and live. Today, more than ever, an individual can compete with the global organizations. However, the question you may ask is this: just how easy is it to get started? This book will just show you how to get started with your online business and make it profitable and sustainable.

The key to starting any online home based business is preparation and research-you need to know your target audience, know your product, know your competition, and secure the resources you would need. For a start, your objective is to start a simple, yet compelling business idea that leaves the potential customers desiring for more. There is no need to go for complicated stuff or a host of products. It is better to concentrate on few simple products for the start and build on that. One of the reasons why many people fail in their home based business is because they want to do and offer so many things at the same time.

Whether you want to create a series of blogs, start a consultancy company, sell items on eBay, create affiliate websites, create digital products like eBooks and software or you just want offer freelance services, the principles of success in online business are basically the same.

The best place to start is where you are good at and what you love doing. If, for instance, you love pets, why not start a blog and advice people on how to take care of their pets? Doing what you love would be more advantageous because you will spend many hours doing it without feeling tired or bored. So, take time to think about what you love doing, as well as what area you are expert in; that would be a good indicator of what sort of business you would excel at.

Rather than bore you with drab and endless information, this book has adopted a more direct approach to guiding you start a successful online business. It will show you what you need to know in a straight forward manner. What I respect most is people’s time, and I know you don’t have much time. So, just grab as much information as you need without being taken around in circles. Also, there are no restrictions on how to read this book. You are free to pick any chapter you like and begin from there. This is not a novel where you have to follow a plot.

Finally, this book has tried to keep everything simple and to the point. To ensure that you have understood everything in the book, there are chapter summaries at the end of each chapter to help you recap important ideas. There are also Quiz questions at the end of each chapter to assist in tracking your progress as well as keeping you engaged.